Self-Guided Cognitive Behavioral Therapy

Drive registration, adoption, and re-engagement for a mental health and wellness startup by streamlining the app onboarding process, dashboard, and navigation. 

CLIENT

wayForward

CAPABILITIES

Design Research, Experience Strategy, UX Design

APPROACH

An initial questionnaire sent to hundreds of wayForward users led to in-depth interviews with nearly a dozen participants. The personas and design principles developed from this research informed the subsequent restructuring of the registration flow; the creation of an onboarding experience that succinctly communicated wayForward’s value proposition through a fun and inspiring narrative; and the sketching, wireframing, and prototyping of a dashboard to welcome new users and re-engage returning users.