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Why + How

“How enables, but Why motivates, and the space between the two could be described by the gap of enthusiasm between simply understanding phonics and reading a book that one identifies with and loves.”

—Frank Chimero, The Shape of Design

I'm Patrick. I'm a designer, storyteller, and problem-solver. I have over a decade of experience as a player–coach in both product and agency environments.

I have a strong track record of delivering useful, usable, meaningful products and services. I lead generative research; synthesize insights into actionable strategies; and design and evaluate solutions with rigorous rationale—from user flows and IA to wireframes, and prototypes. I lead teams by example, cultivating cross-functional relationships to improve collaboration. Advocating for human-centered design, compassion, and accountability. And modeling behaviors that help junior designers level-up both their craft and soft skills.

Contact

Want to work together? Holler at me.

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