Capabilities
Design Research
Quantitative and qualitative research diagnoses pain points, suggests opportunities, and clarifies intent.
Experience Strategy
Insights synthesized from research articulate a rationale for design decisions, ensuring we keep sight of the big picture.
UX/UI Design
Executing against a strategic roadmap produces flows, sketches, wireframes, and other design artifacts with increasing fidelity.
Service Design
Customer journey and service design maps ensure the precise choreography necessary to deliver blended physical-digital experiences.
Prototyping
Navigation, microinteractions, and transitions are simulated with paper, Figma, InVision, and other tools.
User Testing
Remote and in-person testing validates new designs with users. A/B and multivariate comparisons monitor and optimize incremental performance.
Featured Work
Mobile app Design Research, Experience Strategy, UX Design, and User Testing for mental health and wellness startup, wayForward.