BAKER & MCKENZIE
With a presence in over 47 countries and specialization in nearly 25 fields of practice and industry, Baker & McKenzie is the world's second largest law firm in both revenue and headcount. Throughout the Baker redesign, I collaborated with the kbs+ strategy and visual design teams to evolve the existing site into a fully responsive content platform that enabled Baker to leverage their greatest digital asset: Thought leadership and insight. We designed a distributed publishing platform and modular template system that enabled stakeholders at every geographical level (Region, Country, Office) to publish insights relevant to their audience, while maintaining a constant look, feel, and voice.
Code and Theory Case Study
Insight Landing Page
Annotations: Headline Module
Annotations: Promoted Content Modules