MOTEL 6

As the UX lead on the redesign of Motel6.com, I collaborated with an internal team of strategists and visual designers at Code and Theory, client stakeholders from Motel 6, and development partner Adobe. As part of a complete overhaul of their brand, Motel 6 partnered with Code and Theory to redesign their web site from scratch. Fully responsive across viewports, contexts of use, and geographic locations, the new site also optimized the existing conversion funnel, and added personalized, contextually relevant content to drive assisted conversion.

Code and Theory Case Study